Marketing Officer

Unicaf, the leading online higher education platform, seeks a motivated Marketing Officer to join our dynamic team. You’ll develop and implement strategies to promote our products/services, collaborating closely with the marketing team to create engaging campaigns that boost brand awareness, generate leads, and enhance customer engagement.

Responsibilities:
● Execute marketing strategies to achieve objectives and maximise brand exposure
● Conduct market research to identify customer needs, trends, and competition
● Plan and execute multi-channel marketing campaigns
● Monitor and analyse campaign performance metrics for data-driven decision-making and improved results
● Collaborate with cross-functional teams to ensure messaging and brand consistency
● Stay updated on industry trends and marketing innovations for continuous improvement

Requirements:
● Bachelor’s degree in Marketing, Business, or related field
● Experience as a Marketing Officer or in a similar role
● Strong understanding of marketing principles and techniques
● Proficient in digital marketing tools and platforms, including social media, email marketing and analytics
● Excellent written and verbal communication skills
● Creative thinker with the ability to generate innovative ideas
● Analytical mindset for data interpretation and data-driven decisions
● Strong project management skills with multitasking abilities
● Ability to work independently and collaboratively in a team environment

TO APPLY
Interested candidates are invited to submit their resume and cover letter to vacanciescy@unicaf.org
Please include ”Marketing Officer Application” in the subject line.

Only shortlisted candidates will be contacted for an interview.