Marketing Officer

DUE: 22 JUL 2024

Job Description: Marketing Officer
Company: GETransfer Private Limited
Location: Harare, Zimbabwe (In-person required, remote work in special cases)

GETransfer Private Limited is a leading fintech company based in Zimbabwe. We offer a range of innovative products and services designed to enhance financial transactions and services in the region. As we continue to grow, we are looking to build our brand and social media presence, promote our products digitally, and market them effectively in the local market.

Position Overview:
We are seeking a dedicated and experienced social media and digital marketing Specialist to join our team. The ideal candidate will have a proven track record in building brands, managing social media platforms, and executing digital marketing campaigns. This is a long-term, in-person position with potential remote work options under special circumstances. We are not interested in freelancers, subcontractors, or agencies.

Key Responsibilities:
o Formulation of a marketing, branding & sales strategy and execute the day-to-day implementation of the approved strategy.
o Develop and implement comprehensive social media strategies to enhance brandvisibility and engagement
o Manage and grow our social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
o Create, curate, and manage published content (images, video, written) that aligns with our brand and marketing goals.
o Develop and execute digital marketing campaigns to promote our products and services in the local market.
o Monitor and analyze the performance of social media and digital marketing campaigns using analytics tools, and adjust strategies as needed for optimal results.
o Collaborate with the marketing team to ensure brand consistency and effective communication across all channels.
o Stay updated with the latest industry trends, tools, and best practices to keep our digital marketing efforts current and effective.
o Engage with our online community, responding to comments and messages in a timely manner.

Qualifications:
o Bachelor’s degree in Marketing, Communications, or a related field.
o Minimum of 2 years of experience in social media management and digital marketing.
o Proven track record of successfully building and managing social media campaigns.
o Strong understanding of digital marketing tools and strategies.
o Excellent written and verbal communication skills in English.
o Experience with analytics tools such as Google Analytics, Hootsuite, or similar.
o Ability to work independently and as part of a team.
o Strong organizational skills and attention to detail.
o A sales qualification will be an added advantage.

TO APPLY
Interested candidates should submit their resume, detailing their current CTC (Cost to Company) if employed, notice period if any, and their expected salary if currently not employed. Additionally, please include a portfolio or examples of past work that demonstrate your expertise and success in social media and digital marketing.
Please send your resume and cover letter to careers@getransfer.co.zw with the subject line “Marketing Officer Application.”
We look forward to reviewing your application and discussing how you can contribute to the success of GETransfer Pvt Limited.