Population Solutions for Health
Job Description
The Marketing Officer coordinates and implements marketing and communications activities to increase demand for the Protector Plus brand and support the MOHCC- led Market Development Approach (MDA). The primary focus of this is to support brand and communications initiatives, execute marketing campaigns and community-based activities, monitor campaign effectiveness, and assist in digital media implementation.
Duties and Responsibilities
• Participates in the development of the Protector Plus brand’s marketing and communication strategy, including activities such as Keystone / HCD activities, immersion, data synthesis, prototyping, testing and iteration.
• Drafts campaign briefs aligned with user insights and coordinate agency briefing sessions.
• Participates in the assessment of agency proposals.
• Liaises with advertising agencies to ensure timely completion of all advertising jobs.
• Reviews all materials submitted by advertising agencies before proceeding to production.
• Prepares the brand management section for monthly and quarterly reports.
• Implements campaigns and communications activities based on the approved strategy and work plan.
• Supports the sales team to cascade marketing campaigns and communication interventions to the community level.
• Monitors the environment to identify and learn from the best practices to improve demand creation initiatives.
• Plans for timely distribution of promotional and printed materials to stakeholders and target audiences in line with PSH communications / campaign objectives.
• Assists in the organization of events and functions as directed by the Marketing Manager.
• Conducts daily media monitoring and checking for conformity with the booked media schedule and flags any discrepancies to the relevant Marketing Manager.
• Conducts field visits to monitor the quality of communication implementation.
• Assists the Marketing Manager in developing innovative communication channels and identifying opportunities to increase the uptake of Protector Plus condoms through digital media platforms.
• Supports the maintenance of PSH digital media assets, including websites, mobile applications, and chatbots.
• Assists the Marketing Manager in developing social media developing social media content, rolling out content as per the content plan and monitoring performance on social media channels.
• Supports the Ministry of Health and Child Care in its stewardship role for the marketing development of condoms and other biomedical prevention products.
• Supports the implementation of the demand creation strategy to drive demand for condoms and other biomedical prevention products.
Qualifications and Experience
• Bachelor’s degree in Marketing, Communications or a related field.
• At least 3 years of proven experience in marketing, communications, sales or a similar role in the commercial sector.
• Strong understanding of marketing and communications principles and strategies of FMCG products.
• Excellent written and verbal communications skills.
• Clean class 4 driver’s license.
• Proficiency in digital marketing and social media platforms.
• Ability to work independently and collaboratively in team environment.
How to Apply
In return, PSH offers competitive remuneration, commensurate with qualifications and experience. PSH is an equal opportunity employer and encourages applications from qualified individuals regardless of gender identity or expression, race, religion, national origin, or disability.
All interested candidates are encouraged to follow the following steps when applying:
Step 1: Complete the Application for the position you wish to apply for, under the ‘Click to Apply’ option below.
Step 2: Send your updated CVs to recruitment@psh.org.zw
All Applications should be shared not later than June 20, 2024.
Please note that applications will be reviewed on a rolling basis and only shortlisted candidates will be contacted.