Nestlé Zimbabwe
DUE: 02 FEB 2024
Location: Zimbabwe
Qualification: A degree level education preferably Bachelor of Commerce Degree or Degree in Marketing
Experience: A minimum of 3-years marketing experience handling brands
Closing Date: 2 February 2024
Position Summary
You will delight target consumers, build a strong brand and generate strong brand building results.
A day in the life…
As the successful candidate, a typical day will focus on:
- Develops and updates consumer portrait, consumer engagement funnel for your brand.
- Activates Brand Essence.
- Manage 60/40+ basket, packaging, Nutrition Health and Wellness (NHW) dashboard, services related to your brand.
- Develop and update consumer portrait, understands in store environment, contributes to category strategy, provides recommendation to promotional strategy, proposes Stock Keeping Units (SKUs) for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contribute to development of strong, functionally aligned brand and Integrated Commercial Plan (ICP).
- Responsible for execution of above the line and below the line activities in line with ICP.
- Tracks and monitors the brand performance, health and strategic alignment.
- Understands business impact of Marketing budgets and Trade spend.
- Contributes to the development of Big Ideas, communication strategies strategies and creates attractive and rewarding brand experiences.
- Work in partnership with creative and communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
What will make you successful
- University degree in Marketing.
- Minimum 3-years marketing experience handling brands.
- Awareness of brand plans development and experience in brand activities execution.
- Good reporting & communication skills.
- Understanding of P&L statements.
- Strong organization and planning skills.
- Able to collaborate internally & externally.
- Project management experience
- Experience working with agencies.
TO APPLY