Econet Wireless Zimbabwe
DUE: 15 JUNE 2023
Job Purpose
To manage the Digital Services segment offering through developing and implementing a compelling, but not limited to, youth & futuristic centric products (with an initial focus on Gaming, Music, Entertainment and DIY solutions), customer engagement initiatives and youth customer life-cycle management strategies to achieve maximum revenue, usage and customer activity leveraging new technologies, advanced data analytics methodologies and tools.
Key Responsibilities
- Develop & be responsible for accountability for product innovation planning, revenue growth, margin improvement, product experience and compliance across an entire Digital & VAS product portfolio.
- Proposes a 12-month Digital Services & VAS roadmap for all the Econet customer segments.
- Develops concepts & strategies for customer acquisition, usage stimulation & engagement to target all Econet customers through Innovative Digital Services and products.
- Briefs Technology Services & other relevant departments to implement approved Digital Services/Products & VAS and requisite tests before launch.
- Co-ordinates the implementation of new Digital Services & Products with all stakeholders (including Finance, Procurement, Technology Services, Marketing, Business Risk Management, Legal and Customer Services).
- Ensure that all 3rd Party service providers are managed effectively and efficiently from product planning to implementation, performance & settlement.
- Identifies and executes appropriate analytical techniques and data analytics methodologies and algorithms to provide in-depth insights on revenues, product adoption, usage and engagement for all Digital Services.
- Partners with cross functional teams regularly to ensure alignment on feature development and prioritization.
- Partners with Technology Services to manage the roadmap and backlog to ensure that they deliver all capabilities on time and as per expectation.
- Works with product marketing to develop, positioning and messaging to ensure differentiation from competitors.
- Collaborates with all relevant functions (Technology Services, Finance, Customer Services etc.) to determine data requirements, appropriate data mining processes and data stakeholders for key segment analytics.
- Performs in-depth analysis to identify leading indicators for customer profiling & behavior (e.g. usage, service/platform subscriptions, customer profiles, churn, activity, key interests & characteristics etc.) and develop prescriptive and predictive models to pre-emptively target subscribers.
- Tracks and reports on periodic-based, session-based, event- based & campaign/engagement-based performance.
- Scope and provide data analytics requirements for the execution of Digital Service analytic projects including but not limited to the metrics, attributes, logical rules and algorithms.
- Analyze and benchmarks local and international Digital Services initiatives & value propositions and propose ways to strengthen Econet’s brand position.
- Briefs Marketing Communication to commission prepaid and postpaid research to gather market intelligence.
- Monitors Econet customer habits and traits through market research, trend analysis and business intelligence.
- Propose and implement recommendations on how to resolve youth customer queries on Digital Services products.
- Highlights common customer pain-points regards the Digital Services product offering and recommends possible solutions.
- Analyses and identifies youth customer segments within the base and profile them on a quarterly basis.
- Designs and implements Digital Services customer’s trade and market activation and retention activities.
- Prepares and submits annual CAPEX and OPEX budget requirement.
- Prepares monthly and annual revenue budgets and forecasts.
- Managing lifecycle of new and existing Digital & VAS products.
- Product oversight for strong governance and compliance with internal & external regulation, policies and governing organisations.
TO APPLY
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