ABC Auctions
DUE: 14 JUNE 2023
Purpose of the Job:
This job exists to coordinate all marketing activities and initiatives at ABC Auctions. The role ensures that all marketing efforts serve immediate and long-term business goals by supporting the Marketing Supervisor.
Team Member Expectations
• Responsible
• Honest
• Goal Orientated
• Reliable
• Hunger for knowledge
• Confident
• Proactive
• Communication
Reporting Structure
Reporting To: Marketing Supervisor
Interacts With: Graphics Team/ Social Media Officer/ Commercial Team/ Customer Services/Auctions
Supervisory Controls
The position is supervised through:
• Daily team briefings.
• Daily Auctions reports.
• Weekly overall marketing report.
• Monthly reports.
• Performance appraisals.
Work Tools/ Materials
• Core i5
• Mobile phone
Attributes Required
• Excellent written and verbal communication skills.
• Conceptual thinking.
• Analytical skills.
• Innovative mindset.
• Wide reader.
• Critical thinking.
• Creative Eye.
• Ability to work in a fast paced and high-pressure environment.
• Problem solving.
• Content planning.
• Attention to detail.
• Team player.
Principal Accountabilities
• Update User Database.
• Monitor ongoing campaigns.
• Draft content plans.
• Assign daily tasks to the team.
• Auction reporting.
• Update weekly dashboards.
• Identify areas of improvement.
• Brand activations.
• Event scouting.
• Market researching.
Responsibilities
• Conduct research to identify target audience characteristics, media consumption habits, and consumer insights.
• Develop data-driven media plans that align with brand objectives, KPIs, and budgetary requirements.
• Collaborate with cross-functional teams to develop creative and compelling content for various media platforms.
• Manage media campaigns across multiple channels, including social media, display advertising, programmatic, and paid search.
• Continuously monitor and optimize media campaigns to enhance performance and achieve budgetary targets.
• Implement consistent measurement and reporting methods, including analytics tracking, metrics reporting, ROI analysis, and media attribution.
• Stay up-to-date with the latest industry trends and technologies, including emerging ad formats and targeting capabilities.
• Build and maintain relationships with vendors, agencies, and publishers to maximize opportunities and partnerships.
Minimum Hiring Standards
Education:
Diploma/Degree in BBA Marketing or a related field.
Certificate in CIM is an added advantage.
Experience:
Advanced Excel.
Market Researching.
Database Administration.
Content Planning.
Media buying (Facebook Commerce, Ads Manager, Google Ads, Email Marketing).
Familiar with Supply Chain Management.
Familiar with Events Coordination
TO APPLY
If you are interested send your cv to careers@abcauctions.co.zw by 14 June 2023