Marketers Association of Zimbabwe (MAZ)
Due Date: June 20, 2023
Applications are invited from suitably qualified and experienced candidates for a position that has arisen within the Institute. The Public Relations and Marketing Officer with a technology background will play a crucial role in promoting and enhancing the public image of the Professional Accounting Organization. This position is on a five-year fixed-term renewable contract basis.
Accountabilities:
Within delegated authority, the Public Relations and Marketing Officer who reports to the Public Relations and Marketing Manager will be responsible for the following summary roles:
1.Development and implementation of marketing strategies:
- Conduct Market research and assess market trends,
- Create comprehensive marketing plan,
- Technology expertise to leverage digital marketing,
- Monitor marketing metrics and reports on campaign effectiveness.
2.Managing ICAZ public relations activities:
- Develop and distribute press releases, articles, etc.
- Monitor and Coordinate media coverage,
- Respond to media inquiries and maintain effective communication channels,
- Manage the organization’s online reputation.
3.Content creation and management:
- Working with education and technical teams to create compelling content for various marketing channels,
- Monitor and manage social media platforms, engaging with followers and responding to comments.
4.Event coordination and participation:
- Plan and organize promotional events, seminars, webinars, and conferences,
- Coordinate with internal teams, external vendors, and sponsors for successful event execution.
5.Technology integration and innovation:
- Stay up to date with the latest technology trends and advancements in the accounting industry and the wider business sphere.
- Collaborate with IT to develop innovative technological solutions.
Qualifications and Skills:
- Bachelor’s degree in marketing, Mass Media Communication, or a related field;
- Strong understanding of technology and its application in marketing and communications.
- Proven experience in developing and executing successful marketing campaigns;
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Proficiency in utilizing digital marketing platforms and tools including the use of common design software.
- Knowledge of public relations strategies and practices.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Strong interpersonal skills and the ability to build relationships with media professionals and stakeholders.
- Creative thinking and problem-solving abilities.
Experience:
- At least a minimum of 3-5 years of work experience in Marketing, Public Relations, and Communication fields.
- Experience in member-oriented organisations, and Accounting or Finance industry is a plus.
Eligible candidates are invited to submit a detailed CV and short profile to sales@mazim.co.zw with “PR and Marketing Officer” in the subject line of the email.